HI, im sophia wu, a graphic designer based in tamaki makaurau, nz.
feel free to get in contact c:
sophiawu.nz@gmail.com

Sophia’s quotes
"Beauty, the world seemed to say. And as if to prove it (scientifically) wherever he looked at the houses, at the railings, at the antelopes stretching over the palings, beauty sprang instantly. To watch a leaf quivering in the rush of air was an exquisite joy. Up in the sky swallows swooping, swerving, flinging themselves in and out, round and round, yet always with perfect control as if elastics held them; and the flies rising and falling; and the sun spotting now this leaf, now that, in mockery, dazzling it with soft gold in pure good temper; and now again some chime (it might be a motor horn) tinkling divinely on the grass stalks—all of this, calm and reasonable as it was, made out of ordinary things as it was, was the truth now; beauty, that was the truth now. Beauty was everywhere."— Virginia Woolf

HYPHEN LOGO & INTRODUCTORY POST, 2023

Risograph animation.


IDENTITY

VACANT STOREFRONTS PROJECT: 15-31 WELLESLEY ST WEST, 2022

Vinyl cut installation for vacant storefronts.


INSTALLATION

28 POINTS, 2020

194x267mm, 120 pages.


PUBLICATION

LEVEL 11, 2020

Website for Whitecliffe YR3 Grphic Design EOY exhibitions.

SITE DESIGN

(I WANNA BE A) MACHO MAN, 2020

170x240mm, 176 pages.


PUBLICATION

ANTHEMZFORTHEYOUTH, 2020

An exploration of growing up in Auckland suburbs.

SITE DESIGN

BELONGINGS IN TRANSIT, 2020

A3 Risograph series for two migrant artists, Jaee Ajgaonkar & Ana Carmela Garcia.


EXHIBITION IDENTITY

WISHYWASHY FILTERS, 2019

Instagram filters in collaboration with artist Freya Burnett. Spark AR.



wishywashyfishies


wishywashyhearts

INSTAGRAM FILTER

WISHYWASHYWORLD, 2019

Storybook in collaboration with artist Freya Burnett.


SITE DESIGN

ACME STANDARDS MANUAL, 2019

210x297mm, ringbinder.


STANDARDS MANUAL
YEAR 11 SCIENCE GUIDE, 2019

210x297mm, newsprint.



GRID DESIGN